Boundless Copy is run by the amazingly creative Hanna — a copywriter with a cowboy soul, a bandana obsession, and a knack for helping brands “turn on the neon welcome sign” to attract their dream clients. Her aesthetic is equal parts wandering in the desert and being free in a vintage neon glow. When she mentioned wanting a piece of merch, she couldn’t stop thinking about a custom bandana that felt so her.

We shared a vision for an old neon sign and western details, so that’s exactly where we started. The design became this playful mix of cowboy charm and bold Boundless Copy flair, featuring Hanna’s signature phrases - including the on brand “Hey pal.” We turned that simple, friendly greeting into its own little world: The Hey Pal Inn - a glowing signal in the desert for business owners wandering lost, trying to find the right words to say.

Since she loves wearing her bandanas corner-first, we created two big illustrated corner moments to show off the artwork from any angle. Designed in multiple colorways and full of personality, this bandana feels like the perfect symbol of Boundless Copy itself — a bright, welcoming beacon for the wild ones chasing big ideas.