When most people picture a chess match, they imagine a quiet room, polite clapping, and absolute silence while players stare at a board for long, drawn-out moments – sometimes even hours. 

That wasn’t the vision for Checkmate USA vs India.

Founder Salim dreamed up something new for chess – an event that looked and felt more like a UFC showdown or sports arena spectacle than a traditional tournament.

It was a first-of-its-kind match in Arlington, Texas, pitting five of the top U.S. and Indian players (and streamers) against each other in a 5v5 format, complete with live commentators, roaring crowds, merch booths, and cameras rolling.

Their FINAL Thoughts

Robyn immediately became part of the team. She brought far more than design: she brought insight, taste, and a deep understanding of the vision. She challenged ideas when needed, elevated concepts, and worked as a true creative partner throughout the process. Along the way, she became a close friend to all of us who were deeply invested in the project. Professional, collaborative, and genuinely inspiring! I would recommend House on Fire without hesitation.

Salim Belcadi
Checkmate Founder

what they booked

brand design
the Short & Sweet

A mini package that packs an epic design punch. Meet your bite-sized guideline that covers your logos, fonts, & colours –  all wrapped up in an easy-to-use pdf. Never question your brand’s consistency again. 

What's included :

  • Brand Strategy Call

  • Moodboard Discovery

  • Brand Pitch

    • Hand-drawn digital Logo Suite ( 3 logos)

    • Font Selection

    • Custom Colour Palette

  • Business Card Design

  • Mini Brand Guidelines Cheat Sheet

  • All your files

Merch design
The Full stock

Meet your end-to-end merch package, perfect for streamers, bands, and brands seeking a full merch line to get their people hyped (& online carts stocked). 

  • Brainstorming & Strategy Call 

  • 7 Custom Merch Choices 

  • Print-Ready Files 

  • End-to-End Support (Planning, Printing, & Selling)

Website design
the full flame

Meet the full burn, a website design service that does it all. If you’ve got a big vision and you’re done playing small (or DIY) and want to bring our big-picture vision to life,  this one’s for you.

What's included:

  • 2-week custom design and build

  • Deep-dive strategy session

  • Up to 5 pages + Mobile Links Page

  • Fully responsive & mobile optimized

  • Basic SEO

  • Launch support + personalized video tutorial

HOURLY design WORK
The One-off

Brand identity done? Amazing. Let’s take that spark and light the fire for your next design project. Offload the stress, hand over your vision, and we’ll create a one-off design that does the job. 

What did we create :

  • Multiple hanging banner designs

  • Event day venue signage

  • Social posts

  • Player Jerseys for two teams

  • Lanyards & VIP badges

  • And more…

the how and why behind this Custom Branding, Website Design & Merch for Checkmate USA vs India: Turning Chess Into a Full Design Moment 

Logo suite

Font Selection

Colour palette

Illustrated ICons

Custom patterns

Website Design & Build

MOBILE

LINK PAGE

Check out their full site here for the full experience

merch TABLE STOCKED

A CLOSER Look at THE DETAILS

& what we created

Hanging Player Banners

Merch Table Banners

VIP Badges & Lanyards

Front Door Banners

Commentator Table Banner

Fan Zone Banners

Team Jerseys

Volunteer Shirts

FRONT STAGE BANNER

READY TO CREATE everything you need for YOUR OWN Business?

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