When most people picture a chess match, they imagine a quiet room, polite clapping, and absolute silence while players stare at a board for long, drawn-out moments – sometimes even hours.
That wasn’t the vision for Checkmate USA vs India.
Founder Salim dreamed up something new for chess – an event that looked and felt more like a UFC showdown or sports arena spectacle than a traditional tournament.
It was a first-of-its-kind match in Arlington, Texas, pitting five of the top U.S. and Indian players (and streamers) against each other in a 5v5 format, complete with live commentators, roaring crowds, merch booths, and cameras rolling.
Their FINAL Thoughts
Robyn immediately became part of the team. She brought far more than design: she brought insight, taste, and a deep understanding of the vision. She challenged ideas when needed, elevated concepts, and worked as a true creative partner throughout the process. Along the way, she became a close friend to all of us who were deeply invested in the project. Professional, collaborative, and genuinely inspiring! I would recommend House on Fire without hesitation.
Salim Belcadi
Checkmate Founder
what they booked
brand design
the Short & Sweet
A mini package that packs an epic design punch. Meet your bite-sized guideline that covers your logos, fonts, & colours – all wrapped up in an easy-to-use pdf. Never question your brand’s consistency again.
What's included :
Brand Strategy Call
Moodboard Discovery
Brand Pitch
Hand-drawn digital Logo Suite ( 3 logos)
Font Selection
Custom Colour Palette
Business Card Design
Mini Brand Guidelines Cheat Sheet
All your files
Merch design
The Full stock
Meet your end-to-end merch package, perfect for streamers, bands, and brands seeking a full merch line to get their people hyped (& online carts stocked).
Brainstorming & Strategy Call
7 Custom Merch Choices
Print-Ready Files
End-to-End Support (Planning, Printing, & Selling)
Website design
the full flame
Meet the full burn, a website design service that does it all. If you’ve got a big vision and you’re done playing small (or DIY) and want to bring our big-picture vision to life, this one’s for you.
What's included:
2-week custom design and build
Deep-dive strategy session
Up to 5 pages + Mobile Links Page
Fully responsive & mobile optimized
Basic SEO
Launch support + personalized video tutorial
HOURLY design WORK
The One-off
Brand identity done? Amazing. Let’s take that spark and light the fire for your next design project. Offload the stress, hand over your vision, and we’ll create a one-off design that does the job.
What did we create :
Multiple hanging banner designs
Event day venue signage
Social posts
Player Jerseys for two teams
Lanyards & VIP badges
And more…
the how and why behind this Custom Branding, Website Design & Merch for Checkmate USA vs India: Turning Chess Into a Full Design Moment
Logo suite
Font Selection
Colour palette
Illustrated ICons
Custom patterns
merch TABLE STOCKED
A CLOSER Look at THE DETAILS
& what we created
Hanging Player Banners
Merch Table Banners
VIP Badges & Lanyards
Front Door Banners
Commentator Table Banner
Fan Zone Banners
Team Jerseys