When most people picture a chess match, they imagine a quiet room, polite clapping, and absolute silence while players stare at a board for long, drawn-out moments – sometimes even hours. 

That wasn’t the vision for Checkmate USA vs India.

Founder Salim dreamed up something new for chess – an event that looked and felt more like a UFC showdown or sports arena spectacle than a traditional tournament.

It was a first-of-its-kind match in Arlington, Texas, pitting five of the top U.S. and Indian players (and streamers) against each other in a 5v5 format, complete with live commentators, roaring crowds, merch booths, and cameras rolling.

Their FINAL Thoughts

Robyn immediately became part of the team. She brought far more than design: she brought insight, taste, and a deep understanding of the vision. She challenged ideas when needed, elevated concepts, and worked as a true creative partner throughout the process. Along the way, she became a close friend to all of us who were deeply invested in the project. Professional, collaborative, and genuinely inspiring! I would recommend House on Fire without hesitation.

Salim Belcadi
Checkmate Founder

what they booked

brand design
the Short & Sweet

A mini package that packs an epic design punch. Meet your bite-sized guideline that covers your logos, fonts, & colours –  all wrapped up in an easy-to-use pdf. Never question your brand’s consistency again. 

What's included :

  • Brand Strategy Call

  • Moodboard Discovery

  • Brand Pitch

    • Hand-drawn digital Logo Suite ( 3 logos)

    • Font Selection

    • Custom Colour Palette

  • Business Card Design

  • Mini Brand Guidelines Cheat Sheet

  • All your files

Merch design
The Full stock

Meet your end-to-end merch package, perfect for streamers, bands, and brands seeking a full merch line to get their people hyped (& online carts stocked). 

  • Brainstorming & Strategy Call 

  • 7 Custom Merch Choices 

  • Print-Ready Files 

  • End-to-End Support (Planning, Printing, & Selling)

Website design
the full flame

Meet the full burn, a website design service that does it all. If you’ve got a big vision and you’re done playing small (or DIY) and want to bring our big-picture vision to life,  this one’s for you.

What's included:

  • 2-week custom design and build

  • Deep-dive strategy session

  • Up to 5 pages + Mobile Links Page

  • Fully responsive & mobile optimized

  • Basic SEO

  • Launch support + personalized video tutorial

HOURLY design WORK
The One-off

Brand identity done? Amazing. Let’s take that spark and light the fire for your next design project. Offload the stress, hand over your vision, and we’ll create a one-off design that does the job. 

What did we create :

  • Multiple hanging banner designs

  • Event day venue signage

  • Social posts

  • Player Jerseys for two teams

  • Lanyards & VIP badges

  • And more…

the how and why behind this Custom Branding, Website Design & Merch for Checkmate USA vs India: Turning Chess Into a Full Design Moment 

Read the case study here

Logo suite

Font Selection

Colour palette

Illustrated ICons

Custom patterns

Website Design & Build

MOBILE

LINK PAGE

Check out their full site here for the full experience

merch TABLE STOCKED

A CLOSER Look at THE DETAILS

& what we created

Hanging Player Banners

Merch Table Banners

VIP Badges & Lanyards

Front Door Banners

Commentator Table Banner

Fan Zone Banners

Team Jerseys

Volunteer Shirts

FRONT STAGE BANNER

READY TO CREATE everything you need for YOUR OWN Business?

Let's Do This Already
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