Just A Dog Shop is a purpose-driven brand that creates witty, bold, and heartfelt products for dog lovers who believe ‘it’s never just a dog’. Born from the founder’s deep connection to her rescue dog Bentley, the business blends humor with heart to support the dog rescue community. Their goal is to build a strong online presence, cultivate a loyal community, and curate unique, Canadian-made pet products that make an impact. What sets them apart is their authentic, unapologetic voice and their commitment to putting rescue advocacy at the forefront of everything they do.
What They Got
The Short & Sweet
BRAND DESIGN
What's included :
Brand Strategy Call
Moodboard Discovery
Brand Pitch
Hand-drawn digital Logo Suite ( 3 logos)
Font Selection
Custom Colour Palette
Business Card Design
Mini Brand Guidelines Cheat Sheet
All your files
LOGO SUITE
Colour palette
Font Selection
CUSTOM ICONS
We didn’t work on illustrated icons but I always like my clients to have good files of any icons we created in their logos or marketing material to use in the future and keep brand consistency.
The pup that inspired it all!
While Jess was selling her crafts as a side biz, the passing of her rescue dog Bentley gave her a new perspective and shifted her heart. She then focused more on creating pet focused products and finding ways to contribute to rescues. She’s determined to find ways to speak up for the voiceless pets and support the rescue teams that continue to fight every day for the dogs that have been let down by shitty humans. To honour Bentley, we made him the face of the brand!!
BUSINESS CARD
We did a version of the business cards that could be used as clothing tags.
“Working with Robyn was an amazing experience! I felt heard and understood throughout the entire process. Robyn was able to gather my scattered ideas and summarized them perfectly into my brand strategy and creative direction. We worked together seamlessly and bounced ideas off each other until we were united in the vision. The final result for my new brand was more than I ever expected or could have imagined. I'm so proud of my brand and love showing it off!”